LINE FRIENDS SQUARE Myeongdong is a vibrant store featuring popular Line Friends characters and K-Pop merchandise. It's a fun spot for character lovers and a classic Myeongdong photo opportunity.

Even if you're not buying, visit to take photos with the seasonal decorations at the entrance.
In their own words: “Next up, for all you Lines Friends character lovers, is the Line Friends store. Their items are cute and high quality. On the second floor, they have a "K-POP Demon Hunters" zone. Apparently, it’s a pop-up style floor, so it might be gone soon. I asked a staff member, and she told me this will be here until at least February, but I think it will stick around for a while even after that. Even if you aren’t buying anything, you must drop by to take a photo with the cute decoration at the entrance. It changes every season, this winter, it’s a Christmas tree. It’s a classic Myeongdong photo spot!”
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